HATAB and the Alliance Française de Gaborone (AFG) have formalised a collaborative framework aimed at strengthening Botswana’s tourism sector through language training, cultural exchange, and international industry partnerships.
Strategic Partnership Announcement: HATAB and Alliance Française de Gaborone Sign MoU to Boost Sector Competitiveness
The Hospitality and Tourism Association of Botswana (HATAB) and the Alliance Française de Gaborone (AFG) have formalised a collaborative framework aimed at strengthening Botswana’s tourism sector through language training, cultural exchange, and international industry partnerships.
With nearly 100 million French-speaking tourists travelling worldwide annually, this development represents a major step forward in positioning Botswana as a truly multilingual and globally welcoming destination.
Key Value Drivers for HATAB Members & the Hospitality Sector:
- Workforce Capacity Building: Access to specialized, tailored French language and cultural courses designed specifically for tourism, catering, and hospitality professionals.
- Exclusive Fiscal Benefits: A 10% reciprocal discount on AFG goods and services for all HATAB member institutions and staff.
- Global Market Linkages: Facilitated connections with French tourism and hospitality networks to boost international visibility and market penetration.
- Knowledge Exchange: Mutual participation in institutional capacity-building workshops and joint promotional campaigns across our digital and print publications.
- Cross-Institutional Training: Inclusion of AFG staff in HATAB’s capacity-building initiatives and workshops, alongside dedicated language scholarships, ensuring continuous professional development.
We look forward to working closely with Alliance Française de Gaborone to deliver tangible value to our members and elevate the operational excellence of our workforce, giving our member institutions a distinct edge in the global market.
This initiative was spearheaded by HATAB Chief Executive Officer Ms. Lily Rakorong and the Director of Alliance Française de Gaborone (AFG), Ms. Anne-Charlotte Monneret, with support from their respective teams. Further details will be disseminated through the HATAB Newsletter and other digital platforms utilised by HATAB members.
